With the addition of Liz Lambert to the leadership team, McGuire Moorman Hospitality needed to add a new letter to the company’s abbreviation. We went through several iterations before landing on this simple update, playing on the shape of the H in the previous logo, and adding an additional loop to the end to make it into a script L. While this original logo, by FÖDA Studio, was done as a monoline, in the update I also added some line weight variation, so that the new L was more legible as an L.

Finally, for the announcement of the new company name on social media and by email, I created an animation of the logo update.

This is certainly one of the most exciting things that has happened in my entire career—to have my work on the Coca-Cola billboard in Times Square on New Year’s Eve. Hi Mom!

Saint Bibiana is the patron saint of hangovers, and therefore the perfect namesake for a line of natural alcohol detox shots—Nightcap, Morning After, and Lighten Up. I worked with the founder, Jen Du, to establish the brand as a whole, as well as to create all the graphics for the launch campaign on IndieGoGo and then for each piece of packaging from the individual bottles, to the display packs when on shelves for retail.

Designed these custom caviar tins for MMH, and reached a new level of fancy.

Available for purchase here.

Drink your way through Christmas with this zine full of cocktail and punch recipes!

I recently teamed up with my good friend Erin Ashford (who also happens to be an award-winning bartender!) to bring you this zine with recipes for 8 cocktails, 3 punches (and an eggnog!).

Riso-printed in two colors on natural vellum stock, and fully illustrated.

Printed by the amazing folks at Risolve Studio.

Poster for the Nancy’s Hustle restaurant takeover at June’s All Day. A little bit of paint, a little bit of experimental typography, and a little bit of photoshop brought this poster to life! It’s always a great time when I get to work with physical objects.

Art Director: Ryan Scott Smith

Lettering, illustration and design for the MMH’s Austin Map #7, all about the gems of old Austin that still exist today. We compiled a list of the best historical locations for dining, sights, bars, music and lodging in Austin—including a special listing of the Moon Towers that are still in operation—to highlight the opening of Joann’s Fine Foods, MMH’s homage to mid-century diners with a modern tex-mex flair. Taken a step further by including a custom pop-up of the signature red lips from the Joann’s branding.

2-color offset print on 80# Cougar Cover, with custom popup lips diecut from red imperial paper.

Art Director: Ryan Scott Smith

Digital photo collage of all the best know bands to come through the Lamberts stage at one point or another. Custom lettering for the word “Lamberts” at the top of the design, with a place at the bottom to fill in the current week’s music schedule. This poster is screenprinted a few times a year with a new paper color and custom split fountain on the collage by the amazing, excellent folks at Raw Paw.

Art Director: Ryan Scott Smith

Design and layout for 30 pages of information in 6 different game day programs and a media guide for Southwestern University. I used this opportunity to create a system of stripes that continue throughout the magazine-style programs, as well as lettering based on those stripes for the cover and main article.

This was an incredibly rewarding process, as I got to design from top to bottom, across InDesign, Photoshop and Illustrator everything from the Styles to the 7 different covers.

Mirror art and menu created with chalk markers to correspond with the WIne Zine that June Rodil creates every month or two for June’s All Day highlighting seasonal, new and interesting things in the world of wine and alcohol. Past themes have been Rosé, Japan, Wines of Germany, and Wines of the Romance Languages. All typography is custom and drawn completely by hand.

When you start a kickstarter campaign, you have to go big, which is why when Skull & Cakebones started their campaign to raise money to open a storefront, we created everything from stickers to bandanas to animated gifs to get the word out and as rewards for the backers.

Four color poster design for risograph printing at the Facebook Analog Research Lab's Mic Drop speaker series at SXSW 2018.

A collection of lettering illustrations for Workman Publishing's 2018 page-a-day, mini & full-sized calendars, collectively called Today is Going To Be a Great Day 2018.

These chalkboards were created for the UBER Ride and Dine Bus for their popup event during SXSW 2018. 

This mural was created for the employee cafeteria at the new Fairmont hotel in Austin, TX. They decided to name it “Armagrillo,” which I thought was extremely adorable—so of course I included all manner of armadillos large and small.

Chalks drawn on two separate bars for the Contemporary Austin's 2017 'cAmp contemporary' fundraiser event. Drawn on site and based on the branding for the event.

All the love I could muster was put into the design of this tiny pamphlet for the celebration of life for my father, Bruce Horst.

Freelance design and layout for Whole Foods Market Downtown in Austin, TX. Whole Foods contacted me to help them redesign the menus for their prepared foods venues so that they would still be successful when they included the newly required calorie information.

Ambigram lettering which reads 'FEMALE' one way and 'MALE' the other, created to visually express the fluidity of gender.

When Taylor & I eloped in April 2017, the designer in me still had to find a way to make some collateral to send out, and viola! Non-invites. We decided it would be fun to send announcements disguised at non-invitations to our closest friends and family. Surprise!

Design, lettering and layout for Preservation Georgetown's 40th "Ruby" Anniversary Invitations and program. For this project I created a custom lettered logo for the event incorporating the roof element of Preservation Georgetown's logo and designed the invitation and program.

Letting of a quote from Bruce Lee for a t-shirt that was produced after a two week run on CottonBureau.com.

Logo design and sign painting for Capitol Sandwich, a food truck in Austin, TX.

The title image I made for my episode of Drunk on Lettering with Roxy and Phoebe! It was truly a blast to talk to them about everything from paper to almonds. Listen here! 

The Georgetown Heritage Society recently rebranded as Preservation Georgetown and asked me to help them bridge the gap between their old and new identities, as well as to design a commemorative tote bag for the occasion. I took the idea of the roofline from their original logo as the main identifying factor for the new one, and took the whole thing outside of the box that it was in with the intention of being able to use the roofline as a standalone piece from time to time (you can see this in action here.) 

For the tote bag, one side is the new logo and website and the other is a series of line drawings of the main structures that contribute to each of Georgetown's four historical districts.